Match Eatery & Public House has gone through various brand identities in the past. In 2020, the goal was to nail this down to unify the 14 locations across Canada. Located typically in small towns, Match is the neighborhood public house that is an approachable pub with a sense of humor.
To support this, a new brand book was created to focus on the three main areas of the brand, great food, great experience, and expand upon what Match meant. We decided to expand on these areas with a two-part approach for print/marketing materials and social media.
For print and digital marketing, we wanted to have cohesion between the in-person experience and what was being shown, so it was decided to play off of the in-person brand touchpoints through our graphic creatives and reinforce the great food through photography on our social platforms. This translates to a quirky personality with relatable grungy nostalgia of your neighborhood pub.
This coupon is an example of playing around with the brand’s personality. This coupon would be included with all takeout orders following Match’s reopening after the initial pandemic closures. While welcoming our clientele back, we also give them a sense of that fun-loving atmosphere they can expect, while also showing gratitude for our customer’s support.
To support the new branding, a website is currently in the works for 2021. Below is a sneak peek of the current home page mock-up.