My coworker Lauren Spooner and I tackled this branding project with our traditional mediums of canvas and paint. Our task was to rebrand one of our casino’s restaurant brands.
Personas is a unique venue as the target audience is quite mixed, we have a lunch crowd, sports bar crowd, casino attendants, and well as the late evening patio party people. We wanted to find a way to show the chaotic but fun personality of a venue that has struggled with identity.
With a theme in mind, we started to break the grid by designing a pop art collage with bright colors and a sense of humor.
This painting you see is still in progress, to be continued upon the restaurant reopening.